Did you know that carpet can be environmentally friendly? PET (polyethylene terephthalate) is a popular carpet fiber that is made from recycled plastic bottles. That sounds well and good, but most homeowners care more about the performance of a carpet than whether or not it’s made from recycled material.

The good news? PET carpet fiber is known for its exceptional softness, natural and permanent stain resistance (including pet urine stains), improved strength and better abrasion resistance, and excellent appearance retention and long-term wear.

In a national survey of real estate agents, 90 percent said that houses with wood flooring sell faster and for higher prices than houses without wood floors.

For a superior stain-resistant carpet check out SmartStrand with DuPont Sorona®. SmartStrand doesn’t stain. It is easy to clean with just a little water for even the most stubborn stains including wine, mustard and even bleach.

Does your home include active kids or playful pets? The durability of wear-dated carpet fiber using Scotchgard Advance Repel Technology might be the right answer for you. Carpets with the wear-dated seal retain the original beauty much longer and alleviate many of the hassles of carpet care.

Scotchgard has always been known and trusted for its ability to repel liquid spills and resist soiling. Now it’s been improved to offer even better protection. Exclusive to Mohawk Industries, Scotchgard Protector Advanced Repel Technology provides even more repellency to liquids and enhanced soil protection.

More consumers know and trust the STAINMASTER® carpet brand than any other carpet brand. Some of the most stylish and luxurious carpets available, on the market today, carry the STAINMASTER® brand name. These beautiful carpets are able to maintain their appearance over time because of the way they are made.

Don’t forget about the cushion! Carpet cushion helps your carpet feel richer and more luxurious. There are many different cushions from which to choose from the standard 6lb. to 8lb. with moisture blocking and odor absorbing technology. These cushions are available with a plastic shield for pet protection.

Aside from making your carpet feel richer and more luxurious, carpet cushion can also add a longer lifetime to your carpet and save you money. That’s not all, though. There are a number of other benefits of carpet cushion, like:

• Carpet cushion significantly improves a carpet’s sound absorption. Adding acoustic absorption helps keep a quieter home.

• Carpet cushion adds a layer of thermal insulation, keeping your home cooler in the summer and warmer in the winter.

• Carpet cushion can reduce your foot’s impact on the floor by one-half. That saves your carpet AND your foot wear.

• Maintenance on a cushioned carpet is often less over its lifetime.

• Carpets with separate cushion are often less costly to install than ones with cushion built in.